Many consumers have become comfortable with hybrid cars’ higher sticker price, figuring they will save money on gas in the long run. Now Ford is turning hybrid pricing on its head. Its 2011 Lincoln MKZ hybrid, upon this fall’s release, will have a sticker price identical to its twin that runs solely on gasoline. Ford touts that it is the first automaker to offer a luxury hybrid vehicle with a manufacturer’s suggest retail price equal to the same model only using gas.

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Ford: Lincoln Hybrid Now Priced Equal to Non-hybrid Models

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