Many consumers have become comfortable with hybrid cars’ higher sticker price, figuring they will save money on gas in the long run. Now Ford is turning hybrid pricing on its head. Its 2011 Lincoln MKZ hybrid, upon this fall’s release, will have a sticker price identical to its twin that runs solely on gasoline. Ford touts that it is the first automaker to offer a luxury hybrid vehicle with a manufacturer’s suggest retail price equal to the same model only using gas.

Continue reading here:
Ford: Lincoln Hybrid Now Priced Equal to Non-hybrid Models

More on SKCEA.org:

• 2010 hottest year on record for Canada
  Canada had its warmest year on record in 2010, according to the country's environmental agency, with the biggest impact seen in the Arctic region. The national average temperature for the year was 3 degrees Celsius above normal, based on preliminary data, according to a report pu...
• Japan could rebuild faster with renewables, says report
  by Christopher Mims. In the wake of severe natural disasters, how is Japan going to get its electrical infrastructure back online? The Nautilus Institute for Security and Sustainability has an answer, and it's anything but business as usual. By deploying a mix of renewables ...
• Critical List: Financial assistance for cooling costs down; Atlanta’s trees are dying
  by Sarah Laskow. Stuck in a heat wave? Can't afford A/C? Too bad : Groups that dole out government assistance for cooling have had their funding cut and have turned away up to 80 percent of applicants. Today's the first anniversary of the climate bill's death. Atlant...
• Antarctica Melting News
  The change in the ice mass covering Antarctica is a critical factor in global climate events. Scientists at the GFZ German Research Center for Geosciences have now found that the year by year mass variations in the western Antarctic are mainly attributable to fluctuations in prec...
• Young Women in Cities Lead Trend in Backyard (or Rooftop, as the Case May Be) Beekeeping
  Listen to The Beekeeper Kim Flottum discuss the trend on NPR. See photos of women beekeepers ....