Remember that massive bag of swag you brought back from the last show you attended? Filled with stuff you were certain was useful when you picked it up, or took it from an eager young person in front of a booth? Remember what you did with all of that “useful” swag? An awful lot of it probably ended up in the trash or the recycling bin. The trade show industry is often heralded as the second most wasteful industry on the planet, behind either construction or manufacturing. I can’t confirm this factoid, but I can certainly understand why it gets so much mileage: an awful lot of the material taken in to a trade show leaves in cans and dumpsters.

Original post:
Lose the Swag Bag: How to DeClutter at Trade Shows by Using Your Smart Phone

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