Sustainability is the fifth imperative companies have faced since World War II. But, unlike the four preceding imperatives, sustainability requires companies change both how they create value and for whom they create value. The good news for companies? Embracing sustainability can lead to an unexpected and long-lasting benefit: enhanced agility. Here’s how and why.

View post:
The Fifth Imperative: How Sustainability Makes Companies More Agile

More on SKCEA.org:

• One day, we’ll water plants with our pee in public restrooms
  by Sarah Laskow. Everyone remembers that deathless scene from Waterworld where Kevin Costner pees in a jug, filters it, drinks some, then spits the rest into a plant. (EVERYONE REMEMBERS IT, I SAID. But if you’ve been living under a rock, you can watch here -- start around...
• Plastic Bag Bans Gain Traction
  The measures are clearly effective, although some powerful opposition remains....
• Coral Reefs likely to disappear by the end of the century
  Coral reefs will be gone by the end of the century, according to a top UN Scientist. This would give coral reefs the dubious accolade of being the first entire ecosystem to have been destroyed by human activity. In the recently published book 'Our Dying Planet', Professor Peter S...
• How Hot Was It Long Ago
  The question seems simple enough: What happens to the Earth’s temperature when atmospheric carbon dioxide levels increase? It has happened in the past. The answer is elusive. However, clues are hidden in the fossil record. A new study by researchers from Syracuse and Yale univers...
• NIH Begins Study of Oil Spill’s Impact on Residents
  [Feb. 28, 2011] The U.S. government launched what's being billed as the largest study ever conducted of how an oil spill affects human health. The Gulf Long-Term Follow-Up Study will survey Gulf of Mexico residents who helped with the cleanup of last year's Deepwater Horizon oil ...