by Agence France-Presse. DETROIT — Toyota unveiled new siblings for its popular Prius hybrid Monday, introducing a brand new midsized wagon, a plug-in, and a compact Prius at the Detroit auto show. The family was launched as Toyota struggles to rebuild its once-stellar reputation after it was rocked by a series of mass recalls and its top executives were raked over the coals at congressional hearings for failing to report deadly defects sooner. Akio Toyoda, the Japanese automaker’s president and grandson of its founder, was on hand Monday to unveil the new Prius line and underline Toyota’s commitment to safety and quality. “We are honored and humbled that Toyota was the No. 1 retail brand in the U.S. last year, regaining the highest consideration among consumers,” he told reporters. “We intend to continue to earn that customer loyalty with even greater dedication to quality, safety, and customer care.” The new vehicles are part of the Japanese automaker’s strategy to introduce seven entirely new hybrids, and four updated ones, to its global lineup over the next two years. Toyota will also introduce a fully-electric vehicle in 2012 and one powered by a hydrogen fuel cell by 2015. “I’ve got to tell you, with gas prices heading toward $4 a gallon and Prius sales rising, I’m really glad this new family is coming,” said Bob Carter, Toyota Division group vice president and general manager. The Prius v wagon will reach U.S. showrooms this summer, while the plug-in and compact models are scheduled for release in early 2012. A slightly larger version of the original Prius, the Prius v offers 50 percent more cargo space and the best fuel-economy rating of any sport utility vehicle or wagon on the market, Carter said. The plug-in Prius will be able to drive 13 miles on electric power before switching over to its fuel-efficient gasoline-powered engine. That’s a significantly shorter range than the 40 miles of pure electric achieved by General Motors’s flagship plug-in hybrid Chevy Volt, which hit showrooms last month. But Carter said the smaller battery pack allows for a lower price, better fuel economy in hybrid mode because of less weight, and a faster recharge. Carter said Toyota expects to sell between 12,000 and 20,000 plug-in Prius vehicles in the first 12 months of sales. GM said recently it is boosting production to 45,000 Volts from the originally scheduled 30,000 vehicles due to strong demand. The compact Prius c will come in at a much lower price than the midsized original and will be targeted at younger buyers. Toyota has sold more than 955,000 Prius vehicles since the model was introduced in 2000. Related Links: Giffords has environmental cred Living in a small space can sometimes cramp your green style The Climate Post: In an energy-scarce world, is energy efficiency finally king?
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Toyota unveils a Prius wagon and more hybrids
