The enthusiasm is building — we’re just a few months from the U.S. launch of the first electric vehicles aimed at mainstream consumers. Nissan is touting the success of the registration program for its upcoming Leaf EV, boasting 13,000 orders for its vehicles. It is hoped across the industry (and in Washington DC) that sales of EVs will revive the American auto industry. While Pike Research believes that sales of EVs will grow relatively quickly, EV sales would likely grow much higher if it weren’t for our relatively cheap gasoline.
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U.S. Environment Not the Best for EVs
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